Hotel Ownership & Management

Hospitality,
engineered for performance.

Forest Hill Hospitality owns and operates a growing portfolio of branded and independent hotels across Texas and Oklahoma, pairing hands-on, owner-minded leadership with modern operating systems.

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Headquarters
Plano, Texas
Footprint
Texas & Oklahoma
Segments
Branded & independent
Portfolio model Drag to rotate · hover a property
BrandedValueRoute 66 classic
Brand partners
Marriott IHG Hotels & Resorts Choice Hotels Best Western
About Forest Hill

Owner-minded operators, built for every phase of the cycle.

Forest Hill Hospitality is a forward-thinking hotel ownership and management company distinguished by a commitment to exceptional hospitality and lasting value for every owner and guest.

Our track record of market penetration growth reflects a deep understanding of the hospitality business in all phases of the economic cycle. We bring an entrepreneurial management style, a spirit of collaboration and innovation, and high-touch service to every property we operate.

Because we own hotels ourselves, we make decisions the way owners do: guest by guest, room-night by room-night, with a long-term view.

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Properties in the portfolio
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Markets across Texas & Oklahoma
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Years of leadership experience
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Global brand partners
What we do

Comprehensive management, from asset strategy to the front desk.

Tailored strategies that help hotels capture new demand, run efficiently, and deliver experiences guests return for.

Asset Management

Strategic oversight of each property to maximize returns and long-term value.

  • Capital planning & PIPs
  • Hold / sell analysis
  • Owner reporting

Revenue Optimization

Data-driven pricing, distribution, and yield management that lift profitability.

  • Dynamic pricing
  • Channel & OTA mix
  • Group & corporate sales

Guest Experience

Personalized service and attention to detail at every point of the stay.

  • Service standards & training
  • Reputation management
  • Loyalty performance

Operations Excellence

Streamlined, measurable operations focused on quality and efficiency.

  • Labor & cost controls
  • Housekeeping & maintenance
  • Brand standard compliance

Brand Relations

Experienced partnership with leading franchisors and hospitality brands.

  • Franchise applications
  • Conversions & re-flags
  • Quality assurance readiness

Strategic Development

End-to-end project leadership from acquisition through opening and beyond.

  • Acquisitions & due diligence
  • Renovations & repositioning
  • New-build openings
Our story
01 · Amarillo, Texas

Rooted on Route 66.

Our founders grew up along Route 66 in Amarillo, surrounded by the motor courts and roadside hotels that welcomed travelers across the country.

02 · The fundamentals

Where we learned hospitality.

A clean room, a warm welcome, a fair price, and people who care whether you sleep well. Those fundamentals still guide every decision we make.

03 · Growth

From roadside motels to national brands.

Decades of working side by side took the team from independent motels to branded properties with Marriott, IHG, Choice, and Best Western.

04 · Today

Honoring the road that started it all.

Today our portfolio still includes classic Amarillo properties, renewed and operated with the same modern systems as our branded hotels.

Portfolio

Quality hotels across Texas and Oklahoma.

Fairfield Inn & Suites, Gainesville, Texas
Marriott

Fairfield Inn & Suites

Gainesville, TX

Best Western Plus, Laredo, Texas
Best Western

Best Western Plus

Laredo, TX

Holiday Inn Express & Suites, McKinney, Texas
IHG

Holiday Inn Express & Suites

McKinney, TX

Quality Inn & Suites, Glen Rose, Texas
Choice

Quality Inn & Suites

Glen Rose, TX

America's Best Value Inn, McKinney, Texas
Value

America's Best Value Inn

McKinney, TX

Relax Inn, Amarillo, Texas
Value

Relax Inn

Amarillo, TX

Remington Inn, Oklahoma City, Oklahoma
Value

Remington Inn

Oklahoma City, OK

Cowboy Motel, Amarillo, Texas
Route 66 classic

Cowboy Motel

Amarillo, TX

Silver Spur Motel, Amarillo, Texas
Route 66 classic

Silver Spur Motel

Amarillo, TX

Sundown Motel, Amarillo, Texas
Route 66 classic

Sundown Motel

Amarillo, TX

Markets

One team, connected across six markets.

From the Panhandle to the border, every property runs on shared systems and standards, supported by a leadership team in Plano.

  • Plano headquarters
  • Portfolio market
  • Historic Route 66
How we work

A disciplined approach, applied every day.

01

Evaluate

Market study, competitive set, and a clear view of what each property can become.

02

Transition

Seamless takeovers with systems, people, and brand requirements ready on day one.

03

Reposition

Targeted renovations, conversions, and a sharper position in the market.

04

Operate & grow

Daily execution, transparent reporting, and steady gains in share and guest scores.

Care like it's our own

We own hotels ourselves and bring the same long-term care to every property, guest, and team member.

Clear, honest reporting

Accounting aligned with GAAP and USALI standards, with monthly visibility into performance and capital needs.

Every segment, every cycle

Branded select-service, value, extended-stay, and independent properties, through strong markets and soft ones.

Close to the property

Leadership stays involved day to day, knows each general manager by name, and is always a call away.

Leadership

A team that has worked together for decades.

Focused on exceptional results for owners and guests, and on an environment where our associates can thrive and grow.

Sameer Nanu

Sameer Nanu

Chief Executive Officer · Managing Partner

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Heran Patel

Heran Patel

Chief Operating Officer · Managing Partner

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Rinesh Patel

Rinesh Patel

Chief Financial Officer · Managing Partner

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Careers at Forest Hill

We promote from within and give our associates room to grow, from the front desk to the general manager's office.

Join the team
Contact

Let's talk about your property.

Whether you are an owner, a brand, a lender, or a future teammate, we would be glad to hear from you.

Headquarters5340 Legacy Drive, Suite 210, Plano, TX 75024 Phone+1 (888) 375-7737 Emailcontact@foresthillhospitality.com